Nordstrom's PONCHO

Nordstrom Marketing designed this exclusive invitation for Poncho and we think it has the WOW factor a deboss can deliver.

To ensure maximum deboss WOWness for the logo we went with a copper die, which has very hard chiseled edges that allow for a super clean impression. Paper was also key: something too light would tend to buckle, so we used Savoy 236# cover from Reich Paper. 236# Savoy is super heavy and is 100% cotton, this was the first job run on the new 236# Savoy cover and we were really impressed how it absorbed the deboss strike.